An exclusive day in Forte dei Marmi
A sunny Sunday afternoon is the perfect time to visit Forte dei Marmi for people who love walking around high-fashion “made in Italy” boutiques. Moreover, Forte dei Marmi is not only shopping but also an enchanting little town of Versilia, along the Mediterranean Sea and one of the most known and trendy seaside resorts in Tuscany and Italy.
It has been known since 1518 when the Medici Family forced Michelangelo Buonarroti to leave the close quarries of Carrara to move to new ones on the Monte Altissimo over the village of Seravezza (where today you can admire one of the summer villas of Medici, listed in the UNESCO World Heritage sites). It’s because of the Renaissance man that the main road that crosses the village, called Via del Marmo, was lay-out to carry the precious heavy blocks of white marble from the quarries to the sea.
Forte dei Marmi takes its name from the fort built in the city center in 1700, as well as from the valuable marble extracted a few miles from the town and famous all over the world for its incredible quality.
Only in the late 1800s, Forte dei Marmi became one of the most requested summer holiday destinations by aristocracy, diplomacy, and businessmen. Today it is popular among national and international celebrities, politicians, football stars and rich managers.
Things to do in Forte dei Marmi
Relax at the beach
Here you find a quiet and private place to rest under the shadow of pine trees or under your cabana. You only have to choose between one of the many luxury bathing establishments you will find along the 7 miles of fine and sandy beach.
There are excellent restaurants where you can taste delicious food and exquisite pizzas, and a lively nightlife on bars and clubs like the famous “La Capannina” di Franceschi that has been entertaining generations of young since 1929.
Shopping in Forte dei Marmi
Walk around boutiques looking for brand new bags, hand-made shoes, and clothes: Prada, Tod’s, Versace, Armani, Dolce & Gabbana, Moncler, Scervino, Cavalli, Fiacchini, Volponi and other international brands like Louis Vuitton, Rolex and Philippe Plein.
Forte dei Marmi Market
Every Wednesday morning of the year from 8.00 am to 1.30 pm (and also on Sunday morning during summertime), Forte dei Marmi hosts one of the most exclusive street markets of Italy. You can make great deals buying designer clothes, cashmere, leather goods, household items, and other excellent products for a discounted price. You can find the market in the Piazza Guglielmo Marconi. Here is the location on the map.
Another unmissable thing to do in Forte dei Marmi is walking along the sandy beach or along the old jetty taking a breath of salty sea air. You will find old locals fishing, couples in love pottering around, or tourists getting on board the ferry to the amazing Cinque Terre and Portovenere for a daily excursion.
Rent a bike
Jump on a bike and ride along the beach promenade or through the old shady streets under the pine trees looking around old celebrity villas. This is the best and traditional way to explore Forte dei Marmi and enjoy this nice seaside resort.
Explore the Versilia
When in Forte dei Marmi, there is much more to do than only shopping or relaxation at the beach. This area in northern Tuscany is so rich in places to discover and experiences to live that we put them together on a new blog post called 15 things to do in Versilia. You have plenty of chooses to do between archaeological sites, natural parks, castles, mountain hikes, Opera open-air theatre, and even Carnival Parades in February.
Did you know that:
- Forte dei Marmi is the birthplace of Paola Ruffo di Calabria, Queen of the Belgians from 1993 to 2013.
- Gianni Agnelli, the former CEO of FIAT, the famous Italian car company, used to spend in Forte dei Marmi his summer holidays with the family at Villa Costanza. His sister Susanna Agnelli, wrote an autobiography about those days in Forte dei Marmi in her book We Always Wore Sailor Suits.
- Forte dei Marmi became in the course of time “the place to be” or the place to own a villa for many important international names as the novelist Thomas Mann, the writer Aldous Huxley, the inventor Guglielmo Marconi, the sculptor Henry Moore, the director Luchino Visconti, the Nobel prizewinner for poetry Eugenio Montale, the stylist Giorgio Armani and the tenor Andrea Bocelli.
- In Summer 2014 and 2015, Andrea Bocelli chose his beautiful Villa in Forte dei Marmi to host an exclusive dinner for the charity Celebrity Fight Night Foundation. Guests of the likes of Sophia Loren, David Foster, Reba McEntire, Lionel Richie, Zubin Meta, Larry King, Ronnie Dunn, John Legend and George Clooney were invited.
- Forte dei Marmi has one of the best team of roller hockey in Italy and Europe.
Where to sleep
If you choose Forte dei Marmi as the destination for your holiday, here are some hotel suggestions.
For an exclusive, luxury experience:
- Grand Hotel Imperiale, located in the very center of the town.
- Hotel Principe, modern style with a wonderful rooftop bar.
- Villa Roma Imperiale under the shadow of the pine trees of the Roma Imperiale district.
Other lovely hotels to make your stay perfect: